Medina-Albaladejo, Francisco J., and Jordi Planas. "Las bodegas cooperativas y la comercialización del vino en España." AEHE Documentos de Trabajo Series, no. 1707, Asociación Española de Historia Económica, [Salamanca], November 2017.
Abstract (English; main text in Spanish)
Cooperative wineries emerged with a double objective: on the one hand, the common production of wine, to reduce production costs and at the same time to increase the quality of the product; on the other hand, the common sale of wine, with a reduction of intermediaries and an improvement of the position of winegrowers in the marketing process. Both objectives had to lead to a higher remuneration for the product and, consequently, for producers’ income. In the wine sector producers were mainly small family farmers who faced a context of tendential fall in wine prices and, consequently, a decrease in their income. If the advantages of winemaking in common seem obvious, success in the second objective seems more doubtful. In this article we want to analyze the marketing of wine in Spain through the cooperative wineries: What was their role in the wine trade? What types of sales did they adopt and why? How did they adapt to changes in the wine consumption patterns?
Keywords: Cooperative Wineries, Wine Trade, Twentieth Century, Spain
Abstract published under Creative Commons license BY-NC-ND, provided by authors of this working paper.